Denssi Powers Forward: New Global Distribution, NASCAR Sponsorship, and Bold Flavor Innovation

April 2025 – Denssi, the Finnish-born powerhouse behind next-level nicotine, Zeronic, and Energy pouches, is accelerating its global momentum across multiple fronts—expanding distribution, revving up motorsport visibility, and doubling down on flavor innovation.

Expanding Global Reach

This year, Denssi has strengthened its international footprint through new partnerships in the Middle East, Africa, Europe, and Asia. By joining forces with leading distributors in these regions, the brand is bringing its premium nicotine pouch portfolio to millions of new adult consumers. These collaborations mark a major milestone in Denssi’s journey to become a global leader in next-generation nicotine solutions.

Racing Ahead with NASCAR

Denssi is hitting the fast lane as a primary multi-race sponsor in the 2025 NASCAR Xfinity Series. Backing talented driver Mason Maggio, the Denssi Energy Pouches brand will be front and center on the track this season. This bold move brings Denssi into the spotlight with motorsport fans and strengthens its connection to energy, excitement, and performance.

Flavor Innovation at the Core

True to its “flavor-first” strategy, Denssi continues to push the boundaries of taste and experience. From crowd favorites like Watermelon and Brain Freeze to new market-tailored options, the brand is committed to delivering bold, refreshing flavors that resonate with local audiences. By combining flavor innovation with strong regional insights, Denssi is building a loyal global community of adult consumers.

What’s Next for Denssi?

• Local launch events across the Middle East and Africa

• Expanded racing partnerships and fan activations

• New, region-specific flavor rollouts designed to excite diverse markets

With its eyes set firmly on growth, innovation, and brand engagement, Denssi is powering into 2025 with unstoppable momentum.